A locally operated business, ScanView, is bringing the Bay of Plenty to life online, with their 360 virtual tours that feature in Google’s Street View Trusted program.
Internet users from around the world will now be able to explore inside the region’s businesses with high-definition panoramic imagery that offers the next best thing to actually being there.
Launched in 2016, ScanView operates specialist camera equipment to capture a series of 360 panoramic views that combines with Google’s Street View technology to enable businesses to open their doors online and invite users inside their business.
Mike Watt, owner of ScanView, said it’s a unique opportunity for all types and sizes of business in the region to transform their online presence.
“Businesses focus a lot of time and effort preparing their physical premises to attract customers but often that’s not replicated online, where today’s consumer is making their decisions where to visit and spend their money.
The interactive virtual tours give customers the best view of a business and the added confidence to visit or, make a booking.”
Abby Parkin, Assistant Marketing and Communications Manager at Bay of Plenty of Tourism remarked, “The team at Scanview produced a stunning 360 virtual tour for our local i-SITE – the quality is superb!”
Deb Reardon, owner at KitchensRUS commented, "ScanView has transformed how we present our showroom online and helping us to attract customers with a stunning 360 tour".
Independent research conducted in 2015 for Google, has shown that those viewing a business listing with a virtual tour are twice as likely to make a booking. While 18-34 years olds are 130% more likely to book based on a virtual tour of a business.
Businesses can reach new customers by increasing their visibility on Google with the 360 tours featuring on Google Search results, Google Maps and on Google Business pages.
“We deliver 360 Virtual Tours to all business types and sizes, from small cafes to event venues and hotels. Along with an increased presence on Google, local businesses will have a proven tool that’s easy to display on their own websites and share across social media platforms”, said Mr Watt.
Initially focussed in the Bay of Plenty region, ScanView plans to expand into other regions of New Zealand.